With over 30 years of experience in the tourism industry, I am dedicated to driving innovation and sustainability in travel. As the Founder & CEO of Stuti Tourism Pvt Ltd and Travel and Tourism Domain Coordinator at UN/CEFACT, I focus on creating impactful tourism models that benefit travelers, businesses, and communities.
Role at UN/CEFACT
At UN/CEFACT, I lead global efforts to establish standards for sustainable and experiential tourism. Key contributions include :
Developing frameworks like the Sustainable Tourism Standards White Paper and the
Experience Program API to enhance transparency and efficiency.
Promoting digital solutions for DMCs, DMOs, and travel agencies to streamline operations and improve customer engagement.
Supporting eco-tourism and cultural preservation through policies that empower local
artisans and rural communities.
My mission is to make tourism more inclusive, efficient, and eco-friendly while positioning India as a global experiential tourism leader.
Stuti Tourism Pvt Ltd
Under Stuti Tourism, two divisions redefine travel experiences :
1. Destinationz 360: A pioneer in educational tourism since 1996, offering school and college tours, cultural immersion programs, and STEM-focused travel initiatives.
2. Zubilant: Specializing in experiential travel, including inbound tourism, MICE, bespoke journeys, and cultural exploration.
Through these divisions, we create immersive, meaningful travel experiences that connect people with places and cultures.
Vision and Commitment
I aim to diversify tourism offerings in India and globally by integrating sustainable practices, promoting cultural heritage, and leveraging technology for greater accessibility. My work bridges global standards with local impact, fostering inclusive growth and long-term value for the tourism industry. With a focus on collaboration and innovation, I strive to transform travel into a force for positive change.
